Meet Rustic Piku, from our PIiku Collection a kurti that bridges the beauty of handcrafted tradition with the ease of contemporary style. Made from soft, breathable cotton, this kurti features intricate BadamAjrakh block prints in earthy rust red, indigo blue, and off-white—each motif thoughtfully placed in classic floral and geometric forms. Inspired by the timeless simplicity of Indian countryside charm (and a little nod to the elegance of the film Piku), this piece is both nostalgic and confidently modern.
The straight silhouette flatters every body type, while the 3/4th sleeves and high round neck bring functionality without sacrificing elegance. Whether you wear it to a café, a meeting, or a mellow gathering, Rustic Piku always feels just right.
Design Details: -Badam Hand-block printed Ajrakh motifs in symmetrical buti patterns -The colour is naturally dyed -Deep rustic red base with subtle indigo and black contrast -Side slits for movement and breathability -3/4th sleeves and modest round neckline -Straight, relaxed fit for comfort throughout the day.
Fabric & Feel: -Fabric: Pure cotton, pre-washed for softness -Texture: Lightweight, breathable, and skin-friendly -Fall: Natural and fluid, doesn’t cling
Styling Tip: Pair it with off-white palazzos or cigarette pants, oxidised jewellery, and a sling bag for an everyday ethnic-chic look. Or throw on chunky boots and a denim jacket for a street-style twist.
Note: Each kurti is block-printed by hand, so no two pieces are exactly alike. The slight irregularities are not flaws—they’re your kurti’s signature of authenticity.
Wash Care: –Hand wash separately in cold water –Use mild detergent –Do not soak or bleach –Dry in shade, avoid direct sunlight –Iron on reverse side –Expect slight color bleed in initial washes (natural for natural dyed & hand-block prints)
